Audience Development and Film Education

Expected Impact: Stimulate interest and increase knowledge of audiences in European films, including specific programmes on film heritage, and other audiovisual works including videogames and immersive content Strengthen pan-European cooperation for innovative audience development and film education projects especially using new digital tools Increase pan-European impact and audience outreach Develop film education projects across European and non-European territories Scope: Projects ensuring pan-European cooperation and innovation, based on a robust needs’ analysis of audiences, especially targeting young audiences, using evidence-based strategies, aiming to: - increase interest in, knowledge of and access to audiences, in particular young ones, to European films including dedicated programmes on film heritage and other audiovisual works, - enhance pan-European impact and audience outreach, - promote and increase the contribution of existing European films and audiovisual works, towards audience development, film education and film literacy. Activities should include audience-oriented events and innovative or cross-border film education initiatives. Cooperation between film instit